Create the vibe you desire in your establishment by playing the right music.  DirecTV's background music service is called- Music Choice. All digital audio channels with 85 music genres to choose from.  And no commercials.  Choose reggae during mid-afternoon, then change channel to 70's hits for Happy Hour , or smooth jazz in the dining room.  Then change it to classic rock or country hits for late evening.  You control the music and the atmosphere.  Plus when the big game is on, you can change your DirecTV to that sports channel for "house" sound.